Link from the Tail to the Head — Long-Tail Keywords
Are you in search of ways to pump up your site’s SEO and bring in more traffic that will also increase your conversions? If you are sailing the same boat, then long-tail keywords are the safe haven you are looking for.
When a potential client is ready to buy a product or service online, long-tail keywords are usually where they begin. They come in with precise and specific queries, leading to the purchase. The most valuable part to consider is that it is easy to rank with these keywords, which eventually saves a lot of time and effort.
Without much ado, let us dig into how we can add these long-tail keywords to our content and bring in more traffic to increase our conversions — which is the ultimate goal of any business.
Why focus on long-tail keywords?
The concept of long-tail keywords focuses on the search query of the customer. These long-tail keywords are hyper-focused, low volume and more specific to the user’s search intent. These long-tail keywords are actually helpful when a customer is willing to buy or is looking for concrete answers on a particular subject.
In comparison, short tail keywords have a higher share in volume search queries, and as a result, they spike at the head of the graph due to the massive competition.
In crux, long-tail keywords allow your content to rank more comfortable and better in comparison to the short-tail keywords or primary keywords.
Below are a few more precise reasons to help you decide why these keywords prove better at ranking.
- They are easier to rank for — usually, fewer pages compete for long-tail keywords. There are more chances to outrank competitors as the competition is generally lower.
- They have a higher conversion rate — the customer is getting further into the buying cycle, not just searching about it. The query is more focused, and they are looking for retailers, reviews, and more with buying intent. This makes the long-tail keywords convert more often.
- They bring in more organic traffic — people using long-tail keywords are looking for specific information. They bring in more organic traffic and reduce the site’s bounce rate by sticking on the site longer.
Identifying the Long-tail keywords
If you are looking for ways to find those traffic generating and lead-driving long-tail keywords, then you have landed in the right place. Below are mentioned a few tips to get you started.
Mine Your Analytics
Your analytics will be your best friend in telling you about most of the keyword phrases that will lead to more traffic to your site. With these keyword referrers’ help, you will quickly skim out many useful long-tail queries that will benefit you in generating more traffic. These keywords will not be highly targeted generally but will be totally focused on your niche.
Google Analytics is a great way to build your own focused long-tail keywords archive. Tools like these will assist you in locating the right amount of data related to your niche. You can work that data and search for patterns to scrutinise it to your specific business needs.
Dig into Your Search Query Reports
Adwords allow you to benefit from the Search Query Reports that will show you the queries that attracted the customers to click on your ads. This is another way to narrow down the query search other than your organic search results. This search also enables you to analyse the keywords generating the highest conversions and not only the traffic. For more promising results, long-tail keywords are worth chasing for long term results.
Use Google Suggest
An incredible source of finding your relevant long-tail keywords is Google Suggest. You can begin by typing in your primary keyword or query in the Google search option, and you will come across a list of variations suggested by Google.
If you can see a query wandering in the Google search suggestions, then be assured that people are searching about it. These suggestions will not only inspire your keywords, but they might inspire your content as well.
Use Google’s Related Searches
Working on the same principle as Google suggestions, these are the suggestions that you usually see at the bottom of the SERP, which is below the first page of your searched query. These suggestions are more in quantity and are more personalised.
Use More and Different Keyword Research Tools
As a rule of thumb, it is not advised to stick to a single keyword search tool for every keyword research. If you are practising this, you are selling yourself short and missing out on numerous possibilities that can benefit your business.
To begin with the basics, Google Keyword Tool is an effective primary tool. If you are looking for more options for your long-tail keywords, then here are a few more verified suggestions from us.
In general, the more keyword tools you will use, the more varied long-tail keyword suggestions you will likely come across.
Browse Q and A Sites
Another good source of fetching these long-tail keywords are the Q and A sites. There are numerous options available, including a few mentioned below.
- Quora
- Answers.com
- LinkedIn Answers
- Yahoo Answers
- Askville by Amazon
The questions asked in these platforms are obvious proof that people ask these questions and are looking for their possible answers. The only effort you will be required to put here will be to skim out the right questions befitting your business needs. Search for the questions with the right search volume and competition level.
Dig Into Your Competitor’s Content
It is always recommended to keep an eye on your competitors when you are chasing a keyword or a long-term keyword phrase. Look closely and make a list of all the top-ranking pages’ keywords, especially the first ten pages.
You will have a much better idea about your target keywords and long-tail keyword phrases by digging into your competitor’s content.
Do you have a better plan and strategy to follow long-tail keywords and help your content rank better? Please feel free to send us your suggestions and let’s curate them together!